Our Target Market
The UK gap year travel Market comprises approximately 1% of all UK outbound trips and as much as 10% of outbound travel expenditure.
Whilst a large percentage of this market engages in independent travel, a significant proportion seek organised programmes as part of their "year out" experience. It is this market sector that we target with the Gap Year Directory.
The Key market sectors include:
Target Market by age
Each year 230,000 18 to 24-year-olds take a gap year worldwide, spending an average of £3,000-4,000 each.
Each year 200,000 people aged between 55 and 65 take a gap year worldwide, spending an average of £5,000 each
The global gap year market is expected to grow to around £11 billion within 5 years.
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