Our Target Market

The UK gap year travel Market comprises approximately 1% of all UK outbound trips and as much as 10% of outbound travel expenditure.

Whilst a large percentage of this market engages in independent travel, a significant proportion seek organised programmes as part of their "year out" experience.  It is this market sector that we target with the Gap Year Directory.

The Key market sectors include:

• Pre-University students planning a short summer programme prior to study.
• Pre-University students planning a year out
• Undergraduates seeking “summer break experience”
• Parents of pre-University students
• Graduates planning a year out during or after their studies
• Graduates planning a year out during or after their studies
• Career Breakers planning a sabbatical or a change in direction

Target Market by age

Each year 230,000 18 to 24-year-olds take a gap year worldwide, spending an average of £3,000-4,000 each.

Each year 200,000 people aged between 55 and 65 take a gap year worldwide, spending an average of £5,000 each

The global gap year market is expected to grow to around £11 billion within 5 years.